our brand colors
primary colors
The primary Wills Group color palette is made up of three colors. Wills Group Maroon (Pantone 7628) reflects our heritage, Wills Group Orange (Pantone 144) conveys our new and bright future, and Wills Group Slate (Pantone 425), grounds and balances the color palette.
All colors can be used when producing text, as well as within the secondary graphic.
secondary color palette
Our secondary color palette adds flexibility and depth to the visual system. Wills Group Pale Blue (Pantone 551) adds depth and style to our communications materials by complimenting our core brand colors.
supporting highlight colors
The supporting highlight colors of Wills Group Aqua, Wills Group Green and Wills Group Purple should be used sparingly for small amounts of color, as well we when creating graphs, charts and infographics where additional color are required.